Where to find stats

-------------------

Open Campaigns, then click a Sent campaign. Stats appear on the campaign detail view.

Metrics explained

-----------------

  Recipients   — Customers queued for send (mailable at send time)

  Delivered    — SendGrid accepted and delivered to mailbox provider

  Opened       — At least one open tracked (privacy tools may block some opens)

  Clicked      — Recipient clicked a tracked link

  Bounced      — Hard or soft bounce; address may be invalid

  Unsubscribed — Recipient used unsubscribe link or was suppressed

Stats update when SendGrid event webhooks process — allow a few minutes after send.

Skipped recipients

------------------

Customers skipped at send time (unsubscribed, synthetic email, minor) do not appear as failures. They are logged with a skip reason.

Tips

----

- Low open rates may reflect Apple Mail Privacy Protection, not necessarilypoor subject lines.

- High bounces suggest stale addresses — review customer list hygiene.

- Unsubscribes update the customer profile automatically.

Related articles

----------------

- Create and send an email campaign

- Manage customer email and SMS consent