Include specific customers in a segment even when they do not match segment rules.
When to use this
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- One-off promotion list (e.g. event attendees entered manually)
- A customer almost matches your rules but needs to be included anyway
- Building a small VIP list on top of a broader segment
Manual members are added to the segment's rule-based members. Campaigns sent to that segment include both groups.
From the Audiences screen
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1. Open Audiences and select a segment.
2. Open the members view.
3. Search for a customer by name or email.
4. Click Add to include them.
From the Customers list
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1. Open Customers in Marketing Hub.
2. Find the customer (use email/text columns to confirm consent status).
3. Use Add to audience and pick the target segment.
Remove a manual member
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Open the segment's member list and remove the customer. This does not delete the customer record — only their manual membership on that segment.
Tips
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- Manual add does not override consent. Non-subscribed customers still will not receive email.
- The system records who added manual members.
Related articles
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- Build an audience with segments
- Manage customer email and SMS consent