Create saved audiences using rules so you can target campaigns to the right customers.

When to use segments

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Use a segment when you want to email:

  - Customers at a specific store

  - Subscribers who visited the range recently (requires Range Management)

  - Customers whose waiver expires soon (requires Range Management)

Use All subscribed when you want everyone who is mailable.

Create a segment

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1. Go to Audiences in Marketing Hub.

2. Click New audience.

3. Enter a name and optional description.

4. Add rules using the rule builder, for example:

     - Marketing status = Subscribed

     - Store = your location

     - Created after a date

5. Save. The member count updates to show how many customers match.

Range-only rules

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If your organization has Range Management, additional rules appear (valid waiver, visited within days, etc.). If Range is not enabled, those rules are not available.

Use a segment in a campaign

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When editing a campaign, choose Segment as the audience type and select your saved audience.

Delete an audience

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You can delete a segment that is not used by any active campaign (draft, scheduled, sending, or sent). If a campaign references it, remove or change the campaign first.

Related articles

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- Add customers manually to an audience

- Create and send an email campaign